Wednesday, October 14, 2009

The power of persuasion



奧巴馬在未有任何實際的功績之下,竟然贏了諾貝爾和平獎,實在覺得有點詫異。當然,如果評委的想法是去用諾貝爾獎去支持奧巴馬,在未來的日子為和平的理想,多做一點事情,亦是無可厚非的決定。

作為美國總統,奧巴馬暫時令我印象最深刻的地方,是他presentation的技巧十分之優秀。在每一次的演講,他都是從容不迫,淡淡定定,而且他的目光堅定,令人覺得他胸有成竹,說話令人信服。在演說和訪問之中,雖然他的語氣溫和,但仍能發揮到一國元首的魅力。

相反地,若你仔細留意一下我們的曾特首,他演講的語氣相當之「硬堀」,很多時亦不願望向鏡頭,笑容也是欠奉,久而久之,實在很難去使人認同,或甚至打動別人去支持你。

在Mad men之中,我很喜歡看劇中的廣告公司如何去包裝和推銷用戶的商品,每一件商品,背後都有一個惹人共鳴的故事,A story to tell。無疑,說一個生動的故事,應該是最容易去引起別人的興趣。

演講也是一樣,在seminar中單調地陣述你的產品有多好,有多功能,有多偉大...你的觀眾肯定會在數分鐘後,便自動呼呼入睡,不需安眠樂,萬試萬寧。可能在會議仍未完結,多數人便會把你的演說置諸腦後。

但你若加上一個引人發噱的小故事,當然最好是要跟產品有點關係,一天、十天、甚至一年後,觀眾可能已經忘記了你介紹的產品,但他們仍然會記得這小故事,那你的產品便仍然有希望被採購的一天。

John Chamber

在美國企業界的CEO之中,我最欣賞是CISCO公司John Chamber先生的演講。John Chamber可說是傳奇人物,自少便有讀寫的障礙,但仍然不阻他每次都能deliver到精彩的演說。他說話很快,而且內容豐富,他能在短時間之內,提出很多的重點討論。John Chamber會把課題背得滾瓜爛熟,演講之中從容在觀眾間穿插,不需要看身後的powerpoint。

雖然你說他是CEO,不需要談太多技術的話題,但在演說中他通常會舉很多的例子,很多的小故事,把高科技生活化,引起觀眾共鳴。

我覺得每次John Chamber的演講結束之後,總能為公司塑造一個很正面的影像,就算你不太明白它商品的好處,也樂於和這公司做生意。

這是CEO對一間公司的價值,亦是power of persuasion的好例子。

.

4 comments:

肥貓 said...

奧巴馬presentation skill高強當然是不爭的事實, 但相信這與他廣受歡迎和愛戴也有關係; 反觀特首本身處於弱勢, 認受性其低, 加上胸襟有限, 先天後天皆不足, 還會好到哪裡.

Xavier said...

Hi F.C.,

唉,出完份報告仲即刻比人話佢官商勾結,呢鑊真系...

Denzel Leung said...

梁弟兄,
Power of persuasion?
見識過...你都唔錯^^!

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